The e-choupal project of ITC Ltd has won the 'IT excellence award 2005' instituted by the 'MIS Asia' magazine in the category of 'Best business enabler'. The award was announced in Singapore at the 'MIS Asia IT Summit'.
The ITC e-choupal won the award for the innovative use of information technology (IT) to transform livelihoods, create new markets, improve competitiveness of value chains and build new capacities and capabilities, the company said in a release.
The MIS Asia IT Excellence Awards are given away annually by MIS Asia magazine, which is used by IT managers across Asia.
Its award recognises excellence in management and the deployment of technology in enterprises and projects that have made a significant contribution to business and honours the role of IT and the chief information officer (CIO) in businesses.
The ITC e-choupal network today reaches out to over 3.5 million farmers in more than 31,000 villages, enabling them to access crop-specific, customised and comprehensive information in their local language.
Vernacular websites relating to each agricultural crop that ITC traded in, created by the Company, provided information to the smallest marginal farmers on prevailing Indian and international prices and price trends for their crop, along with expert knowledge on best farming practices, and micro-level weather forecast.
The e-choupal acted as a direct marketing channel, eliminating intermediation and multiple handling, and thus reducing transaction costs and improving logistical efficiency.
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